Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Starting A Small Business?
Don’t neglect the marketing power of the postcard! When small business marketing fails, it’s because the small business owner breaks non-negotiable laws of small business marketing.
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day…Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it.
The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.

Join John Jantsch for the next Live Benefits Discovery Webinar where he will showcase the many benefits of partnering with the Duct Tape Marketing Partner Network.

During the call you’ll learn:

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Referral Marketing – The Most Powerful Form of Advertising
Business owners tell me everyday that the way they generate the most new business is through word of mouth. Yet they don’t seem to grasp the power of this statement. Few if any businesses harness the true power of referrals by making the receiving of systematic referrals a cornerstone of their marketing efforts.
A Positioning Strategy Must Answer This Question: Why would I buy from you?
Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is “what’s in it for me”

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80% of Your Advertising Will Be Wasted If You Make This
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad
How to Turn Yellow Into Gold
Effective Yellow Page advertising is a powerful weapon
Print Free Business Cards and Use Them To Market Your Business
One of the most cost effective ways you can promote your business is through the use of a powerful business card. Look, most people have them anyway so this will cost you nothing to implement. Of course you can also get 250 high quality cards free!
Getting Referrals is only 1/2 of the game
You must also know what to do with them once you get them!

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