Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Your Website Content Development Must Focus on your target market whether it's the guy around the block or around the world!
When I talk to many small business owners about the Internet and ways to use it to grow their business I often encounter this response. “That’s just for people trying to sell stuff to people all over the world” or “I tried that and it didn’t work for me.”
Go To Work On Your Web Site With The Right Tools
Recently I was in the middle of completely overhauling the DuctTapeMarketing Web site. It was time to freshen things up a bit so I kind of overdid it. On top of changing the overall look and feel, I am adding tons of new resources, audio, and a weblog.
Starting A Small Business?
Don’t neglect the marketing power of the postcard! When small business marketing fails, it’s because the small business owner breaks non-negotiable laws of small business marketing.

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The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.
The Top 10 Power Copywriting Tricks
Small business marketing is not really about sitting around in board rooms discussing branding strategies...it's really about selling.

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Referral Marketing – The Most Powerful Form of Advertising
Business owners tell me everyday that the way they generate the most new business is through word of mouth. Yet they don’t seem to grasp the power of this statement. Few if any businesses harness the true power of referrals by making the receiving of systematic referrals a cornerstone of their marketing efforts.
A Positioning Strategy Must Answer This Question: Why would I buy from you?
Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is “what’s in it for me”
80% of Your Advertising Will Be Wasted If You Make This
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad
How to Turn Yellow Into Gold
Effective Yellow Page advertising is a powerful weapon

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