Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Don't we we all over your prospects
When I read most of what people put out there as marketing it copy I have my we we radar up. See most people write things like…We do this, we do that, we have the biggest, we think this, we go to great this… When a potential client reads your ad or letter they don’t […]
Think of it as training wheels for prospects
When you sell a high priced product or service the job of gaining your prospect’s trust gets tougher. White papers, reports, and free information can go a long way towards educating your prospects but nothing works better than a free trial.
Lumpy Mail Gets Noticed
When it comes to your gravy, lumps are bad. But when it comes to direct mail lumps may just be the answer. Getting your mail noticed and then opened IS the first challenge of direct mail and really all marketing. A great option for small business just might be something I call “Lumpy Mail”

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Where Does Price Fall On The List?
Today a subscriber asked me this question. I thought it was a great question and that I might as well share my response as well. ~ ~ ~ ~ I know you are the expert in this field so I thought I should ask you. I have heard may people say that price is way […]
If you want to see…listen
I came across the title to this entry while reading a passage in one of the great books of all time. Anam Cara by John O’Donohue. If you’re not familiar with this book I suggest you add it to you reading list. It is a book of Celtic wisdom and has many wonderful moments. But…to […]

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Weblogs a Great Way To Generate Traffic
Search engines love content. There’s no secret to that but as anyone who has maintained aweb site will tell…creating and changing content is a hassle. That’s one of the great things about blogs and blog software. The blog software that I use, PMachine, is really more of a content management program.
Google AdSense is a killer small business tool
About a month ago I started experiementing with Google’s AdSense advertising program. You’ve seen those little boxes with “Ad by Google” that feature “content relevant” on sites of every topic under the sun. Well each time someone clicks on one of those ads, the owner of the site shares in some of the ad revenue […]
Make them an offer they can't refuse
You know what the problem is with most small business marketing? It doesn’t ask you to do anything. It doesn’t offer you a reason to act. Pick up any publication that caters to small business and what you will find are a bunch of ads that promote great customer service or leading supplier of blah […]
Post Cards Make It Rain Referrals
A great way to put your referral marketing on autopilot is to send small little postcards every other month or so. Describe is some detail a problem a client had…then of course describe the brilliant solution you provided…and send them out to your clients, friends, contacts, and other network folks.

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