Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Will Google Take Over the World?
Google announced last month the creation of something they call Google Base. This seemingly useful new tool allows anyone with an account to upload a database of products. I have a client that has an online hardware store so it seemed logical to upload his product database and see what happened. What happened was that […]
Podcast Interviews cranking up
As some of you may know I have started a marketing podcast site to compliment this blog. I feature interviews with marketing experts, thought leaders, authors and regular old small business owners with a hot marketing tip to share. This week I am recording calls with Robert Scoble – Scobleizer publisher and author of Naked […]
Creatively Creating Client Communities and Cookies
I’ve written about this before but I was reminded today of the power of building client communities. One of the most powerful things you can do from a marketing standpoint, customer service standpoint and referral standpoint is to bring your clients together. It’s easy enough to do this when your clients are all in your […]

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So How Do You Find the Perfect Mailing List?
Yesterday I posted the idea of selecting a small number of suspects and concentrating a great deal of effort upon them. Wisely, one of my readers asked how someone might go about finding this perfect list of “hot suspects.” No Need to Click Here – I’m just claiming my feed at Feedster feedster:162178481a2354e773de27a90c61d4d5 The perfect […]
How Many Prospect Do You Really Need?
The customer ocean can be a pretty big place to go fishing. So, why not fish in the pond out back instead? Here’s what I mean. Most small businesses make the mistake of trying to attract that attention of members of the entire universe of potential customers. Not only is this a tough way to […]

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Send an Unsolicited Testimonial
One of the best networking tools I have found is to identify a party or two that you would like to network with and find a way to send them an unsolicited testimonial. You can point out what you like about a product, service, book or their contribution to society in general. Most savvy marketing […]
Use Yahoo and Google Alert as Sales Tools
If you really want to make a hit with your A list clients and prospects, take the time to find out some background on them and personalize your marketing communications with them. If Ed Jones over there at Acme Industries went to Notre Dame (not such a hard thing to find out) you will score […]
The Why Is Not A River In China
One of the most powerful copy techniques you can employ in your marketing is to tell your reader why you are doing something. I’m having this sale because we overbought. I need to ask your forgiveness because I made a mistake I need your address so I can send you a free gift We package […]
Get more from a press release
Some PR folks will tell you that press releases are a waste of time. I guess that comes from all those lazy PR folks out there that didn’t get any results from mindlessly blasting boring press releases to the media masses. But that’s not really the point of this post. (I’m only picking on the […]

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