Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Why Is Not A River In China
One of the most powerful copy techniques you can employ in your marketing is to tell your reader why you are doing something. I’m having this sale because we overbought. I need to ask your forgiveness because I made a mistake I need your address so I can send you a free gift We package […]
Get more from a press release
Some PR folks will tell you that press releases are a waste of time. I guess that comes from all those lazy PR folks out there that didn’t get any results from mindlessly blasting boring press releases to the media masses. But that’s not really the point of this post. (I’m only picking on the […]
Being First Is Often Enough For The Media
Business owners always want to know what they should pitch to media folks to generate a story. Guess what, it’s not your 5th anniversary, unless you are the first business of its kind to actually last five years. The media loves firsts and so does the market. First to market is news! Your job is […]

Join John Jantsch for the next Live Benefits Discovery Webinar where he will showcase the many benefits of partnering with the Duct Tape Marketing Partner Network.

During the call you’ll learn:

  • How the network can help you scale your business
  • How you can increase the scope of your engagements
  • How to create long-term retainer engagements
  • How to seriously increase your client retention
  • Every benefit our members enjoy

Google Sitemaps – Another great tool
I’m sure you’ve read about Google’s sitemap initiative, but if not, it’s worth your while to learn enough about it to implement it yourself or demand that your web person understand it. Basically, Google is allowing website owners to submit a map of their website in a special XML file. This file is then used […]
Is Your Voicemail Message Painfully Boring?
Yesterday, I was sent to voicemail on three phone calls in a row. That’s not unusual these days, but what I found annoyingly silly was the fact that each of the would be called had a voicemail message that said “Hi, this is so and so, I’m either on the phone or away from my […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Is It Unprofessional to Ask for Referrals?
This is fairly typical email I receive so I thought I would answer it via the blog. John: I have been listening to your podcasts and enjoy them. A problem I have been struggling with is “As a dentist how do I ask for referrals from a patient of mine yet maintain my ‘professionalism Any […]
What's Your Blue Light Special?
Remember the K-Mart blue light special? It was created in 1965 by a store manager looking to move slow merchandise and quickly became part of the American lexicon. Years ago I recall tooling around K-Mart with my mom, shopping for back to school clothes, when all of a sudden an announcer would blurt out those […]
Google and Firefox make a match
Google unveiled another seemingly anti Microsoft salvo when it announced that it is paying a referral fee to AdSense members who promote Firefox with the Google Toolbar. AdSense members can pick up a bit of code from Google and display a Get Firefox type of ad. Each time someone downloads Firefox the referring site gets […]
Interview with Steve Kaplan
I caught up with Steve Kaplan, author of the New York Times bestseller Bag The Elephant, in the lobby of the Hyatt Hotel in Kansas City. You can listen to my on the run interview with this dynamo of selling at the Duct Tape Marketing Podcast site.

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