Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Now that’s positioning of a different color
Small business owners must think outside the box to position and differentiate their company
What if your web site could talk?
Better yet…what if there was a way to have your best clients selling hard for you 24/7? Testimonials from satisfied, no make that thrilled, clients are one of the best ways to supplement your marketing materials.
Make them an offer they can't refuse
You know what the problem is with most small business marketing? It doesn’t ask you to do anything. It doesn’t offer you a reason to act. Pick up any publication that caters to small business and what you will find are a bunch of ads that promote great customer

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Your Website Content Development Must Focus on your target market whether it's the guy around the block or around the world!
When I talk to many small business owners about the Internet and ways to use it to grow their business I often encounter this response. “That’s just for people trying to sell stuff to people all over the world” or “I tried that and it didn’t work for me.”
Go To Work On Your Web Site With The Right Tools
Recently I was in the middle of completely overhauling the DuctTapeMarketing Web site. It was time to freshen things up a bit so I kind of overdid it. On top of changing the overall look and feel, I am adding tons of new resources, audio, and a weblog.

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Starting A Small Business?
Don’t neglect the marketing power of the postcard! When small business marketing fails, it’s because the small business owner breaks non-negotiable laws of small business marketing.
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day…Can you make me a brochure?” Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it…everybody’s got one and no one uses it.
The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.
The Top 10 Power Copywriting Tricks
Small business marketing is not really about sitting around in board rooms discussing branding strategies...it's really about selling.

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