Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Beg Your Clients To Point Out Your Faults
Few things are more lovable than a person who readily admits they have faults. Small business owners make mistakes. If you’ve read this weblog for any time at all you know I’m the ready, fire, aim type. I know I should do a better job of proofreading my writing but well, that’s just me. So […]
Is Your Website Ready For Local Search Engine Traffic?
Google and Yahoo both announced this month their model for tapping into the local search traffic. In other words they are now going to make it easy for web surfers that want to find an accountant in their home town to do so. Everyone knew they would eventually get around to this very lucrative market […]
The Most Important Marketing Question
Create all the fancy marketing materials, websites, and sales presentations you want, but if you can’t answer this question you’re dead… So what’s the question? What is it that you really sell? I know, I know, you thought it was going to be a tough one right?

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Two Weblogs You Should Know About
There are two weblogs that I myself love to visit and would recommend to you as well. (Actually you can find an entire list below) 1) Seth Godin’s – Seth’s Blog 2) Kevin Kelly’s – Cool Tools
Marketing Never Ends
For too many small business owners, marketing is advertising or lead generation and that’s about it. Sure without leads you have much but, marketing is so much more than that if done correctly. What good is a bucket of leads if you don’t sell anything?

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Greatest Sales Letters of All Time
I have always been intrigued with those sales letters that you get over and over again, year after year. Of course, the reason you get these essentially unchanged letters is that they sell tons of product. So what can we learn from this grasshopper?
AdSense Adds Some Cool Tracking
I love the adsense program and apparently a whole bunch of other folks do to as it is changing the face of Internet advertising. But…like so many things…it could get better. One knock is that there really isn’t any way for a publisher to track the program.
Fire Your Clients And Grow
One of the best things most small business owners could do is fire some of their clients. I know, I know, that wouldn’t be nice would it. Look there are lots of really good reasons to dump some clients. I’m sure you’ve got some clients that drive you crazy and make you run in circles […]
5 Questions You Should Ask Every Client
The most powerful way to build a small business is to find a way to be unique and then promote the heck out of it. Of course, I hope it goes without saying that you must be unique in a way that someone wants. If you are just different for different sake it might not […]

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