The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

Time to face the facts. Given nothing to prove them wrong, hereâ€™s what your prospect believes. One business is just like another. Any accountant can complete my tax return. Any electrician can install a ceiling fan. Any restaurant can fill me up. Now, I didnâ€™t say it was true, in fact, you know itâ€™s not […]

Educate Your Referral Sources

Do you know the number one reason that business owners don’t get enough high quality referrals? Fear. That’s it. Now, on one hand you might think that I mean that some business owners are just flat afraid to ask for referrals. There is no question that there is a great amount of truth to that […]

Simplify! – Create a marketing strategy that IS the message

People tend to get things that can be boiled down to a really simple message. Buy this – get that. Hire us – Become famous. One of the most effective ways to create marketing that achieves this simple character is to come up with a marketing strategy that becomes your core marketing difference and core […]

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Referrals Are A Matter Of Motivation

Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off in the wrong direction. If they seek referrals at all, most small business owners head straight to their cleints. Now, your existing clients can be a good source of referrals. And when you think […]

Women Entrepreneurs Just Crack Me Up

Hey, I live with 5 women so I don’t wade into this swamp casually. The deal is that no matter how my liberated self tries to convince me that men and women business owners are the same and can be treated the same…the evidence before me is more obvious than a lipstick scrawl on the […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

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So Many Toolbars, So Little Browser Room

I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your surfing and these days almost every other website is offering them. For instance the Google toolbar allows you to view the Google assinged PageRank for a site you are visiting and the Alexa […]

Picture This – Prove your claims with photos

Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. Jake Schloegel of Schloegel Design Remodel shows off a roll of Duct Tape Marketing There are […]

Your Actions Tell Your Clients How You Expect To Be Treated

If you don't expect and demand referrals from your clients you are telling that you might not deserve them.

Every Business Has A Brand

Too many of the small business owners I visit with scoff at the idea of branding. “That stuff is for big companies, why do I need a brand.” Here’s the scary part: Every business has a brand. The only real question is whether is was created intentionally or by accident. You need to put yourself […]

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Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition. I can’t tell you how many times […]

5 Reasons Why You Must Advertise

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost and free ways to promote your business I contend that you must make advertising one […]

The Biggest Marketing Challenges for Small Businesses

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get […]

The Duct Tape Marketing blog serves to deliver simple, effective, and affordable small business marketing advice. Join over 10,000 subscribers and get our best articles delivered via email.

3 Types of Content That Gets More Traffic, Links and Shares Than All the Others

Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for […]

Nine Ways to Get New Mileage From Worn Out Content

People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible. I’m here to tell you it’s doable, and you don’t even have […]

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Why Your Website Needs a Storyteller Instead of a Designer

Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]

Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business. If you want to survive, let alone thrive, […]

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Retweets or Pins you could accumulate. But as social media has evolved to become a core marketing channel, the way we interpret […]

SEO Isn’t Dead, It’s Simply Hiding

Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s more important than ever.) SEO has come out SEO used to hide in […]

6-Step Checklist for Revamping Your Small Business’ Online Presence

It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to […]

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more. If fact, the practice of SEO has changed so dramatically over […]

The Ultimate Guide to Small Business Keyword Research

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