The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies they buy products and services from. It’s obvious that small businesses possess natural advantages in this arena, so the rush is on to think small. Acting like a small business, it seams, […]

Making Your Case

Over the course of the last twenty years I have had the occasion to work with several very large non-profit agencies. One of the things that all non-profit agencies must get good at to survive is asking for money. The standard tool used in fundraising is something called a case statement. A case statement, as […]

Make Every Document A Marketing Document

Every scrap of paper that leaves your business is performing a marketing function. Today’s idea is not earthshattering, but it is one that many businesses, large and small, overlook. You send invoices, fax covers, memo, notes, request and all other manner of “non-marketing” related correspondence to – you guessed it, your clients, referral sources and […]

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Another Fan of Duct Tape Marketing

Scott Allen the entrepreneur writer at About.com, contributor to Fast Company and author of the Virtual Handshake named little old Duct Tape Marketing as one of the Top 10 Most Practical Blogs for Entrepreneurs The entire list is well worth a visit and I am thankful to be a part of it.

Proof of the Power of the Hand Written Note

About a week ago I wrote a post that explained the renewed marketing power of the hand written note. One of my readers, David Lorenzo, actually thought I was serious and he took my advice and ran with it. Below is David’s post about his very positive experience using this little strategy. I don’t always […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

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Stop Wasting Prime Web Real Estate

A bit of a soap box speech today, but I can’t take visiting another small business web site only to be greeted by a home page that says – Welcome to our web site! (then of course, the title tag is the name of the company) It’s like someone wrote this rule that, if you […]

Integrating New Marketing Technology

Blogs, podcasts and RSS are all the rage in marketing circles, but sometimes you’ve got to remind folks just why that is. In my book, new technology for new technology sake can be a waste of time or, at least, a distraction if there is no marketing payoff in its use. For some, seeing the […]

My Dirty Little Marketing Research Secret

Look, this post is hard for me to write. I like to think of myself as an NPR kind of smart guy, but I have to tell you that the one place I turn to keep myself rooted in how the world thinks and buys, you know, marketing research, is PEOPLE magazine. I know, not […]

Hand-Written Notes Have Become A Power Tool

A couple nights ago I was sitting in my car waiting for one of my daughters to finish up soccer practice. I can’t sit still for more than about 10 minutes so I rooted around the car to find something to read or otherwise use up the wait. The only thing I could find was […]

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Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition. I can’t tell you how many times […]

5 Reasons Why You Must Advertise

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost and free ways to promote your business I contend that you must make advertising one […]

The Biggest Marketing Challenges for Small Businesses

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get […]

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3 Types of Content That Gets More Traffic, Links and Shares Than All the Others

Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for […]

Nine Ways to Get New Mileage From Worn Out Content

People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible. I’m here to tell you it’s doable, and you don’t even have […]

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Why Your Website Needs a Storyteller Instead of a Designer

Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]

Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business. If you want to survive, let alone thrive, […]

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Retweets or Pins you could accumulate. But as social media has evolved to become a core marketing channel, the way we interpret […]

SEO Isn’t Dead, It’s Simply Hiding

Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s more important than ever.) SEO has come out SEO used to hide in […]

6-Step Checklist for Revamping Your Small Business’ Online Presence

It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to […]

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more. If fact, the practice of SEO has changed so dramatically over […]

The Ultimate Guide to Small Business Keyword Research

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