The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

When it comes to true competitors most small businesses don’t really have any. I suspect you don’t spend much time hanging around waiting for your prospects to compare bids. (If you do, that’s another issue.) Here’s my belief. I don’t think that any two businesses, regardless of the products or services they offer, are the […]

What's The Opposite of Love?

Your first answer to the question posed in this title may be hate. But, Elie Wiesel’s famous quote is really more to point in business and in life. The opposite of love is indifference. If people don’t love your business, it’s unlikely that they hate it. If they don’t care they just won’t do anything. […]

So Who's The Target Really?

Lots has been written about this whole target marketing thing but I think most people miss the best part of this strategy. Yes, it’s true you need to find a narrow market and focus on them. However, I think that small business owners would fare much better if they realized that they could and should […]

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A Workshop Secret Weapon

Presenting your expertise in front of a room of potential clients is a very powerful way to generate leads and clients. Think about it. Your prospects are invited, often by someone they respect, to hear an expert speak on a subject they care about. Pretty nice positioning for a sales call if you ask me. […]

I'm Just Going To Stop Using The "B" Word

The other day, I mentioned to a new client that we needed to add a blog to the marketing mix and they immediately told me that they didn’t want anything to do with that online journaling for people who just want to rant on about nothing. I really can’t take it anymore! So, from this […]

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I'm Just Going To Stop Using The "B" Word

Bob Bly is Anti-Business Card

In a recent issue of the Early to Rise newsletter, Bob Bly, marketing expert and author of 60 books on business, advises that business owners should forget everything they have been told about using a business card and adopt what he calls and anti-business card strategy. As is generally the case, I agree with Bob […]

Tom Kulzer on Duct Tape Marketing Podcast

I had an opportunity to discuss email marketing, autoresponders, spam and RSS via email with Tom Kulzer, CEO of AWeber Communications. Listen in on the Duct Tape Marketing Podcast

The Medium is the Message

Most first year college students are familiar with Marshall McLuhan’s excerpt from Understanding Media but, it occurs to me that even seasoned marketing pros don’t really grasp what he meant by the medium is the message. What causes me to speculate on this misunderstanding is the continued and repeated assertion by marketing and pr folks […]

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Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition. I can’t tell you how many times […]

5 Reasons Why You Must Advertise

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost and free ways to promote your business I contend that you must make advertising one […]

The Biggest Marketing Challenges for Small Businesses

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get […]

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3 Types of Content That Gets More Traffic, Links and Shares Than All the Others

Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for […]

Nine Ways to Get New Mileage From Worn Out Content

People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible. I’m here to tell you it’s doable, and you don’t even have […]

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Why Your Website Needs a Storyteller Instead of a Designer

Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]

Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business. If you want to survive, let alone thrive, […]

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Retweets or Pins you could accumulate. But as social media has evolved to become a core marketing channel, the way we interpret […]

SEO Isn’t Dead, It’s Simply Hiding

Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s more important than ever.) SEO has come out SEO used to hide in […]

6-Step Checklist for Revamping Your Small Business’ Online Presence

It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to […]

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more. If fact, the practice of SEO has changed so dramatically over […]

The Ultimate Guide to Small Business Keyword Research

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