Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Your Real Competition Is Perception
When it comes to true competitors most small businesses don’t really have any. I suspect you don’t spend much time hanging around waiting for your prospects to compare bids. (If you do, that’s another issue.) Here’s my belief. I don’t think that any two businesses, regardless of the products or services they offer, are the […]
What's The Opposite of Love?
Your first answer to the question posed in this title may be hate. But, Elie Wiesel’s famous quote is really more to point in business and in life. The opposite of love is indifference. If people don’t love your business, it’s unlikely that they hate it. If they don’t care they just won’t do anything. […]
So Who's The Target Really?
Lots has been written about this whole target marketing thing but I think most people miss the best part of this strategy. Yes, it’s true you need to find a narrow market and focus on them. However, I think that small business owners would fare much better if they realized that they could and should […]

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A Workshop Secret Weapon
Presenting your expertise in front of a room of potential clients is a very powerful way to generate leads and clients. Think about it. Your prospects are invited, often by someone they respect, to hear an expert speak on a subject they care about. Pretty nice positioning for a sales call if you ask me. […]
I'm Just Going To Stop Using The "B" Word
The other day, I mentioned to a new client that we needed to add a blog to the marketing mix and they immediately told me that they didn’t want anything to do with that online journaling for people who just want to rant on about nothing. I really can’t take it anymore! So, from this […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

I'm Just Going To Stop Using The "B" Word
The other day, I mentioned to a new client that we needed to add a blog to the marketing mix and they immediately told me that they didn’t want anything to do with that online journaling for people who just want to rant on about nothing. I really can’t take it anymore! So, from this […]
Bob Bly is Anti-Business Card
In a recent issue of the Early to Rise newsletter, Bob Bly, marketing expert and author of 60 books on business, advises that business owners should forget everything they have been told about using a business card and adopt what he calls and anti-business card strategy. As is generally the case, I agree with Bob […]
Tom Kulzer on Duct Tape Marketing Podcast
I had an opportunity to discuss email marketing, autoresponders, spam and RSS via email with Tom Kulzer, CEO of AWeber Communications. Listen in on the Duct Tape Marketing Podcast
The Medium is the Message
Most first year college students are familiar with Marshall McLuhan’s excerpt from Understanding Media but, it occurs to me that even seasoned marketing pros don’t really grasp what he meant by the medium is the message. What causes me to speculate on this misunderstanding is the continued and repeated assertion by marketing and pr folks […]

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