The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet. Ask many a small business onwer to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them. Want […]

Stay In Touch With Your Network

One of the most productive marketing activities you can engage in is routine contact with your referral network. You should have a contact manager database to help you in this process but you can also do it with a sheet of paper and gut feeling….

The Duct Tape Marketing blog serves to deliver simple, effective, and affordable small business marketing advice. Join over 75,000 subscribers and get our best articles delivered via email.

What's Your Story

Fred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.” Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you accomplish this that your story.

Don't we we all over your prospects

When I read most of what people put out there as marketing it copy I have my we we radar up. See most people write things like…We do this, we do that, we have the biggest, we think this, we go to great this… When a potential client reads your ad or letter they don’t […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

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Think of it as training wheels for prospects

When you sell a high priced product or service the job of gaining your prospect’s trust gets tougher. White papers, reports, and free information can go a long way towards educating your prospects but nothing works better than a free trial.

Lumpy Mail Gets Noticed

When it comes to your gravy, lumps are bad. But when it comes to direct mail lumps may just be the answer. Getting your mail noticed and then opened IS the first challenge of direct mail and really all marketing. A great option for small business just might be something I call “Lumpy Mail”

The Purpose of a Business

To me the sole purpose of a business is to give the owner of that business more life. But…until you understand what that means to you…what your own personal view of what more life looks like, then a business will do just the opposite. Have any of you discovered that your business can suck the […]

Where Does Price Fall On The List?

Today a subscriber asked me this question. I thought it was a great question and that I might as well share my response as well. ~ ~ ~ ~ I know you are the expert in this field so I thought I should ask you. I have heard may people say that price is way […]

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Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition. I can’t tell you how many times […]

5 Reasons Why You Must Advertise

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost and free ways to promote your business I contend that you must make advertising one […]

The Biggest Marketing Challenges for Small Businesses

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get […]

The Duct Tape Marketing blog serves to deliver simple, effective, and affordable small business marketing advice. Join over 10,000 subscribers and get our best articles delivered via email.

3 Types of Content That Gets More Traffic, Links and Shares Than All the Others

Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for […]

Nine Ways to Get New Mileage From Worn Out Content

People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible. I’m here to tell you it’s doable, and you don’t even have […]

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Why Your Website Needs a Storyteller Instead of a Designer

Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must […]

Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business. If you want to survive, let alone thrive, […]

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

When social media first started being used by businesses, it was all about the numbers – the bigger, the better. Your performance was measured in follower counts or the volume of Likes, Shares, Retweets or Pins you could accumulate. But as social media has evolved to become a core marketing channel, the way we interpret […]

SEO Isn’t Dead, It’s Simply Hiding

Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s more important than ever.) SEO has come out SEO used to hide in […]

6-Step Checklist for Revamping Your Small Business’ Online Presence

It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to […]

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more. If fact, the practice of SEO has changed so dramatically over […]

The Ultimate Guide to Small Business Keyword Research

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