Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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I don't often quote Seth Godin
For years now I’ve always felt that small business has a distinct advantage over the big, slow moving companies they compete against. You need no further proof than to look around at the gurus that are now preaching that in order to compete, big companies must act small. In fact, Seth Godin even boldly proclaims […]
Think Outside the Policy
Some of my favorite phrases in all of marketing go something like, “I’m sorry, we don’t do that here” or then there is, “I don’t know why, that’s just the way everyone in our industry does it” and, last but not least, “You can’t do that.” See, these phases scream one thing to my marketing […]
What's A Blog Times 9?
I have created what may be the worlds first Blog Channel here at Duct Tape Marketing. The Duct Tape Marketing Blog Channel is tightly integrated group 9 very specific niche small business topic blogs woven around the entire small business marketing picture -a blog times 9. A small business expert noted for their topic authors […]

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Public Radio – A Targeted Advertising Opportunity
Radio has become a tough advertising vehicle. Radio station formats change like the wind, Internet and satellite radio have begun to take hold offering commercial free listening environment and even the coveted 18-45 age group has become increasingly hooked on the iPod. There is one radio advertising vehicle that actually will benefit from the above […]
Cultivate a Culture For Referrals
Referrals don’t just happen. Well, that’s not entirely true. If you are doing a good job for your clients, the occasional accidental referral will likely come your way. The idea should be to make referrals happen intentionally. I work with a large number of independent professionals and they seem to have this deep belief that […]

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See Compliments For What They Are
If you are like most, when you receive a compliment, you look down at your shoes, shuffle your feet, get a little blushy and stammer something like, shucks, it was nothing. That’s the way most of us are wired, taught by our parents to accept compliments begrudgingly. As a marketer, I’d like to suggest that […]
Free Local Keyword Tool
Creating localized keywords, internal links and Google Adwords campaigns is a great strategy if you are trying to win local searchers. You know, the person that is looking for just the right remodeling contractor in their upscale suburb. One strategy that I’ve employed is to sprinkle targeted suburb names in a visually pleasing, contextual way […]
Yahoo Makes RSS Simple
I know a lot folks still don’t get this whole RSS thing and that’s because, well, it’s a tad confusing. Part of the problem really is the RSS isn’t a thing really, it’s more like a concept or a tool. What you make of it depends on a lot of things. So, RSS is a […]
Blogs, Web Sites and Email – Together At Last
Blogs are hot and with reason. They help you tell your story, generate tremendous search engine attention and create content that can be syndicated and read by a growing number of people. Having said that, let me state that blogs are only a tool and not THE tool that so many “Internet Marketing Gurus” would […]

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