Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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PR Folks Can Take Back The Marketing Message
I wrote an article for PRWeek Magazine that outlines how public relations professionals can take advantage of new media technology to take control of a bigger share of the marketing mix. Blogs are about conversations with customers and nothing is more open honest and transparent from a marketing message standpoint than a simple conversation. I […]
The Search Engine Rules Never Change
I got another one of those SEO spams offering to use secret algorithm busting tricks and the latest rule changes to move my web site to the top. Here’s the deal about search engines. The rules never change. This is all you have to do: Find out what your market is searching for Create good […]
Simple Presentations Win
When creating presentations for a client meeting or a luncheon workshop leave the clip art and flying wingding transitions in the box. The best PowerPoint presentations are those that gently guide your content and visually stimulate the viewer – sorry, you will stimulate nobody with a Microsoft PowerPoint included template. There is a world of […]

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Yahoo Small Business on Duct Tape Marketing Podcast
I visited this week on the Duct Tape Marketing Podcast with Rich Riliey, VP and General Manager of Yahoo Small Business on the various offerings that Yahoo has for small business owners. I think most people are very aware of the Yahoo products for consumers, but Yahoo is really ramping up its offerings for small […]
Directory Assistance As A Local Advertising Vehicle
I know I’m on a bit of a local Internet advertising thread here, but I find these new channels absolutely fascinating. An alert reader, Scott Aughtmon, pointed out another new local advertising ply call Free411.com Free411.com is taking advantage of the fact that most of the phone service providers are now charging anywhere from $1-$3 […]

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The Mobile Phone as a Local Marketing Tool
I think that 2006 will be the year that the mobile phone will make great strides as a local marketing tool. Early adopters have been using the mobile phone’s Internet access and browsing features for some time, but as the web access is built into lower end phones and search engines all make deals with […]
Pay per call advertising is a powerful local marketing tool
Pay per call advertising is picking up some serious steam. So much so that I am currently writing a full report on the subject for release soon. Pay per call, like its better known cousin pay per click, is advertising that generates a billable event only when the reader of the ad does something – […]
Niche Blogs Are Finding A Business Home
Blogs are so last year. Nothing new with that statement. So how do business owners, just waking up to blogs, use them to make a difference? Niche the content. Here are three good examples of pretty tight niche industries or niches within industries using blogs. * A Kansas City remodeling contractor blogging about a project […]
Fifty Writing Tools
On more than one occasion I have promoted writing as a master marketing skill. Like any skill it is improved through practice and the proper application of tools. So, what are the right tools? A great place to start is this list of 50 tools for writers from Roy Peter Clark Senior Scholar, Poynter Institute […]

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