Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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What If Marketing Was A System?
Think about this one for a while. You have systems for accounting, making if, fixing it, shipping it, hiring…even for how to sort the mail. So, why the heck is marketing still an event. What if you began to analyze every markting function as though you needed to teach it to someone? How we answer […]
Every Business is a Commodity Business
Time to face the facts. Given nothing to prove them wrong, here’s what your prospect believes. One business is just like another. Any accountant can complete my tax return. Any electrician can install a ceiling fan. Any restaurant can fill me up. Now, I didn’t say it was true, in fact, you know it’s not […]
Educate Your Referral Sources
Do you know the number one reason that business owners don’t get enough high quality referrals? Fear. That’s it. Now, on one hand you might think that I mean that some business owners are just flat afraid to ask for referrals. There is no question that there is a great amount of truth to that […]

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Best Small Business Marketing Weblog
Hey, I didn’t say so…the readers of MarketingSherpa voted the Duct Tape Marketing Weblog the best small business marketing blog. You know, I write this stuff here because I love to do it, but it is nice when others acknowledge that they get some value from it. Thanks! Read about the other winners. And if […]
Referrals Are A Matter Of Motivation
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off in the wrong direction. If they seek referrals at all, most small business owners head straight to their cleints. Now, your existing clients can be a good source of referrals. And when you think […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Women Entrepreneurs Just Crack Me Up
Hey, I live with 5 women so I don’t wade into this swamp casually. The deal is that no matter how my liberated self tries to convince me that men and women business owners are the same and can be treated the same…the evidence before me is more obvious than a lipstick scrawl on the […]
So Many Toolbars, So Little Browser Room
I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your surfing and these days almost every other website is offering them. For instance the Google toolbar allows you to view the Google assinged PageRank for a site you are visiting and the Alexa […]
Picture This – Prove your claims with photos
Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. Jake Schloegel of Schloegel Design Remodel shows off a roll of Duct Tape Marketing There are […]
Your Actions Tell Your Clients How You Expect To Be Treated
If you don't expect and demand referrals from your clients you are telling that you might not deserve them.

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