Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Small Business Marketing Search Engine
I am creating a small business marketing search engine and you can help. I have added a search function to this blog and all of the blogs in the Duct Tape Marketing Channel, but it’s not your typical search function, it’s a swicki – a hand built search engine with the ability to learn from […]
On the Road with Duct Tape Marketing
From time to time I get asked to take the Duct Tape Marketing message on the road to share in workshops and trade shows. Recent speaking engagements found me at the Oregon AMA and Iowa SBDC. Coming up, I am talking blogs and new media with the Kansas City Chapter of PRSA, delivering a keynote […]
Have You Ever Really Listened To Yourself
I’ve spent a great amount of time pouring over hours of audio recordings of myself presenting workshops and teleseminars in preparation for unleashing the entire Duct Tape Marketing Small Business Marketing system on the world in self-study fashion. The exercise has been both valuable and eye-opening. The lesson I’ve gained is that one of the […]

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Duct Tape Review: StockLayouts
Need well designed, high impact marketing materials that are quick and affordable to produce? Look no further than StockLayouts. The company produces agency quality marketing templates for stationary, brochures, flyers and ads and makes them available on CD. There are lots of templates available but nothing, in my opinion, compares to the quality you get […]
Aggregated and Filtered Content Is King
Let’s face it, no matter what your business card says, you are probably in the information business. Want verification of this from a Pulitzer Prize winning author? Go pick up a copy of Thomas Friedman’s The World Is Flat. It’s a big book, but by page 45 or so you will come to understand that […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Partner for marketing success
One of my favorite, most potent marketing strategies is partnering with other like minded businesses. Here’s an example of this strategy from two very high profile businesses – Yahoo and Starbucks – Espresso Dating. Dating and personals sites are big business (so I’m told.) When you subscribe to Yahoo personals, you get a $10 Starbucks […]
If you've got some extra time on your hands
If you find yourself with some extra reading time and want to discover a host of new “possibly” useful Internet services, visit the Company Index at TechCrunch. The author of this site finds and highlights all that is new on the web. Some of the companies/services, like Basecamp, actually flourish into important small business marketing […]
One person at a time – great teachers are great salespeople
Small business marketing is personal. You don’t market to the masses, you don’t really market to segments, you market, when you’re effective, to one person at a time. Like every great teacher I ever had, I wondered how anyone else in the class learned a thing with all the attention I was receiving. I’m not […]
Dual Monitor Expands Window On Work
I know I’m not the first person to stumble onto this set-up but after just a week with my dual monitor I wonder how I got along without it. A dual monitor set-up on your computer will allow you to get more done, simple as that. This is my 19″ monitor hooked up with my […]

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