Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Love and Small Business Go Together Like. . .
More than 4% of the population (U.S.) annually starts a new business – that’s more than the number of people getting married each year!* *Source: Dr. Scott Shanre, Professor, Case Western Reserve Univ. I just read this statistic and had to share. Not sure what to think of this but I suspect the divorce rate […]
Get Your vCard Working
In light of today’s date and associated holiday some reader might think a vCard has something to do with Valentine’s Day, but fear not, the v in vCard stands for virtual. The vCard idea was developed by the Internet Mail Consortium for personal data interchange. It’s like a digital version of a business card and […]
IM and Chat for Business
I’ve made no secret of the fact that I like the tools that 37Signals creates. I use Basecamp on a daily basis to run my business. I had a chance to help load test the newest offering out of the Chicago company and I think they have another winner. The service is call Campfire. It […]

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Great Products Can't Overcome Arrogance
No matter how good your product or service is – if you constantly treat your customers as though they are disposable, well, that’s what they will become. Whether you are sitting on top of the world or clawing your way to your next order, you can’t put enough effort into customer service. Finding new customers […]
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Google In the Print Ad Biz
This should scare the heck out of some traditional print advertsing sales folks. Google is auctioning print ad space in a group of major print magazines. Current titles fall into three categories: Automotive (Car and Driver), Lifestyle (Entrepreneur) and Technology (PC World). This should get interesting. I bid on several ads. I’ll let you know […]
Access To Your Brilliance – Let me count the ways
People learn in many different ways. Your marketing efforts will benefit if you make it very easy for your prospects to get access to your expertise while giving those so inclined the ability to spread your expertise. When you can create different forms of content and present a strong message coming at your prospects from […]
7 Steps to the Perfect Media Interview
So, what happens when all of your PR activity actually prompts a reporter to call for an interview? Getting the interview is only one-half of the deal. Follow the steps below, and you are more likely to turn your interview into a powerful marketing tool. Set Goals for the Interview When a reporter calls to […]
Landing Pages for Referrals
Landing pages are pretty standard fare these days – you run an ad in a publication and drive people to a landing page specifically designed to generate one response only – sign-up for a newsletter, enroll in a teleseminar, request a white paper. What if you took this tool and designed a page on your […]

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