Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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The Best Sales Questions Are The Ones You Already Have Answers To
I suppose you get these calls too but here’s a rough approximation of a cold call sales call I received recently. “Uhm, I don’t know if you even buy what we sell and I’m sure you don’t know anything about me or my company but I want to take about $175 worth of your time […]
What If Your Guarantee Was Astonishing?
The use of a guarantee as a way to reduce a potential buyer’s risk has long been employed by savvy marketing people. In some circles, a guarantee has become a required aspect of the sales process. But, what if you did more. What if you created a guarantee that did far more than simply warranty […]
Get Your Referrals In The Game
Laserfit, an Austrualian men’s customer tailor and Referral Flood owner, had this to say recently about generating referrals. “As yet I have not got my system together but I have started by setting the expectation that our customers refer us to their friends and colleagues if they are happy. If they agree, we offer them […]

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Blog Lightning Is Alive
Since you are reading a blog, I’m guessing there is a pretty good chance you understand the power of blogs as a business tool. Heck, maybe you’ve even decided that you simply must have a blog for your business but. . .it all seems a little technical. Introducing. . . Blog Lightning – How To […]
Just Say No Once In A While
Every once in a while you’ve got to decide that a new client or a new project just isn’t a good fit. You know the ones I’m talking about. You can usually feel it in your gut at that first meeting. But, hey, they said that would pay you, (usually after some attempt to get […]

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Can You Inspire Action With Air?
Anybody selling a service (air) knows that getting a reader of an ad or sales letter to act can be pretty tough. So, they send out letters that end with demotivators like – I will call you about this next week. Oh, good, then I don’t need to do anything now but wait around. Your […]
Systematically Flood Your Leads With An Education
One of the tactics I love to employ in the landing of new clients is something I call an “Info Storm.” Here’s the basic idea. You meet a new prospect, go over the solutions you have for and then jointly decide on some next steps involved in them hiring you. Now, most people go away […]
How To Move Up The Referral Food Chain
This post will smack some as a tad elitist or politically incorrect but, I’m about to explain a referral marketing fact of life. People can only refer down the food chain (or maybe in the same food group) What I mean by that is that is, if you are counting a person to refer the […]
What About A Marketing Vacation
Summer is great time to load up in the car and check out a marketing workshop, seminar or strategic planning retreat. Recharge those batteries, learn a new skill or (this is a biggie) make some important networking connections with like minded business types. If marketing is your thing and you’ve finally decided that you need […]

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