Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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What's the Best Job In America?
MONEY Magazine published its annual “Best Jobs” issue and I can’t believe “small business marketing coach” didn’t crack the top 10. Here’s my take – especially if you own a small business or are thinking of starting one. The best job in America is one you love. That’s the secret to success in your business […]
What Do You Do For a Living?
A lot of folks answer that question with a job title or category or worse, something painful sounding like, I sell houses. If you really want to get your marketing message to a place that will get your prospect’s attention you must be able to answer that question – what do you do for a […]
Google Calendar Intergrates with GMail
I know this is being widely reported around the Internet and blogosphere today but it looks like Google has finally beta launched its calendar that integrates with GMail. It has a pleasant, basic look and function and should give them a nice tool when they integrate this with their Google personal homepage initiative. My favorite […]

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Your Marketing Stinks and It's Your Fault
A little tough love today I guess, but the reason so many small businesses struggle is because they are unwilling to change. The marketing strategy, if there is one, is to do what everyone else in the industry seems to be doing. If that’s your marketing reality, that little safe place, and it’s not working, […]
Talking to Digg CEO – Jay Adelson
I had a great chat with Digg CEO – Jay Adelson on the Duct Tape Marketing Podcast. He gives some hints about what’s coming up next at Digg. Digg is another one of those “came out of nowhere” services that now owns a substantial piece of web real estate. For those not familiar: Digg is […]

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When It Comes To Blogs, RSS and Podcasts Forget the Numbers
Charlene Li, Forrester Research blogger, reported recently that podcasting is not catching on like people thought it would. (Okay, she said it lot more researchy than that, but that’s the gist.) When you spend too much time analyzing the numbers of a thing you miss so much. Blogs, RSS and podcasts have given small business […]
Lynda Is Teaching Me A Few New Tricks
The Lynda I’m referring to, of course, is Lynda.com. This site is a gold mine of software tutorials all set to Quicktime Movies in bite size chunks. A client of mine recently pointed this site out and I must say, I can’t believe I never stumbled upon it previously. Here how it works. You pay […]
Become a Duct Tape Marketing Coach
Purely commercial message today for those of you who wonder what the heck I do when I’m not blogging! For many of my readers Duct Tape Marketing is simply the name of a blog or web site. It is, however, much more than that. Duct Tape Marketing is the name of a complete turn-key marketing […]
Calling All PR Firms
I am always on the look out for guests for my podcast show. If you represent authors or business folks that have a great story to tell my small business readers and listeners, drop me a line

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