Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Customer Service Is Marketing Too
Write this on the wall somewhere in your office. Any time that any person in your organization has any form of contact with your clients or prospects, they are performing a marketing function.
"Earned Media" is my favorite kind
I visited with PR wiz Paul Hartunian yesterday and it reminded me that media exposure or PR is not free media, it is earned. Nothing’s free, but few things give you the low cost, high payoff return like PR. Paul has a great system that teaches anyone how to generate local or national media attention…if […]
Got Your Own Radio Show Yet?
Small AM stations are hungry for content. Talk radio is still hot and hosting your own radio show throws you to front of the expert line in a heartbeat. There are a couple of ways to go about this one. 1) Find a really hot topic and go around pitching it to radio producers to […]

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Do You Deserve Referrals?
There is a blog that hit my radar screen a few weeks ago. It is published by Zane Safrit the CEO of Conference Calls Unlimited, so naturally it is called CCUCEO. I have to admit that the way Zane got my attention at first was to make reference to my blog entries. (Okay, so now […]
The 100% Refund Referral Strategy
One of the most powerful referral marketing strategies I have ever used in working with my clients is something I call the 100% Refund. The premise is very simple but the positioning makes all the difference in the world. Basically, what you are doing is paying people for referrals…but try this on for size. Would […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Use Google AdWords For Marketing Research
Do you want to know how to obtain the fastest, cheapest, most reliable marketing research on the planet? Google AdWords. Most people know you can sell your wares with AdWords, but I have used it very effectively to get information as well. I simply place ads for keyword or concepts I want to know more […]
Package Your Knowledge
One of the greatest opportunities open to the small business owner is duplication. Look, you’re an expert a something right, I mean, people pay you for your knowledge, skill, advice, or ability to listen to and solve their problems. But…there’s only so much of you to go around right. Wrong…you, or at least that part […]
Customers As Community – The small business user group
One of the greatest ways to generate referrals and repeat customers is to build a community within your customers. In some ways they should already have much in common – they fit your tight target market and they value what you have to offer. Bringing them together in some fashion can really ramp-up the feeling […]
the statup garden rules
Today I am interviewing Tom Ehrenfeld, author of the startup garden. I really enjoyed the book and know you will enjoy Tom’s insights. Here’s what I am hoping will happen. I have asked Tom some tough questions. I have included his responses as audio links. Just press on the the little blue tape recorder type […]

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