Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Picture This – Prove your claims with photos
Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how your product or service can clearly help your prospective client get what they want out of life. Jake Schloegel of Schloegel Design Remodel shows off a roll of Duct Tape Marketing There are […]
Your Actions Tell Your Clients How You Expect To Be Treated
If you don't expect and demand referrals from your clients you are telling that you might not deserve them.
Every Business Has A Brand
Too many of the small business owners I visit with scoff at the idea of branding. “That stuff is for big companies, why do I need a brand.” Here’s the scary part: Every business has a brand. The only real question is whether is was created intentionally or by accident. You need to put yourself […]

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Say Thank You With Ink
Nobody hand writes a note these days. Well, most nobody. But that’s what makes it so effective as a marketing tool. Look it’s pretty effective as a nice thing to do too but this is a marketing weblog so I figure that’s what you want to hear about. Every Friday I make a point of […]
Google Blog – Now everybody's doing it.
Google, usually known for cutting edge stuff, finally got around to launching a weblog. Oh they own Blogger and no doubt thousands of Google employees have their own blogs, but now they have an official one. One of the things about blogs is that they develop a personality over time. At the moment the Google […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Just In Case They Don't Get It
People, or better yet your prospects, learn in different ways. Some need lots of specific details, some need pictures, and some just need to look into your eyes and shake your hand. The point is, you must give your target market information in many forms. One of my favorite forms of education is the case […]
Marketing – Your Highest Payoff Activity
You only have so much time in a day right? So wouldn’t it make sense to focus as much of your time as possible on the things that produce the highest payoff. I don’t know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster […]
Vote for my Weblog!
Marketing Sherpa is sponsoring what they call the “Readers’ Choice Awards for Weblogs” The Duct Tape Marketing Weblog has been nominated as one of only three weblogs to make the cut for the Small Business Marketing category. I would really appreciate it if you would take a minute and cast a vote for my weblog. […]
Google Just Gets Better and Better
One of the things I love about Google is that they keep adding more and more stuff you can do with their site. They seem to have a playful laboratory sense of doing things. They create new tools and then without much fanfare put em on the site for all to join in on the […]

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