Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Will Work For Referrals
I may have mentioned that I am releasing an ebook and audio program in a few weeks titled Referral Flood – How to make it rain a flood of new business without spending one dime on advertising. So…I thought I would let one of my favorite referral strategies out of the bag today. Many small […]
You Are What People Pay For
If people pay you for goods, you are in the product business. If they pay you for labor, you are in the service business But…and I’d suggest you think about this one…if they pay you for and value the little things that your company does that simply make their life better, you are in the […]
What If Marketing Was A System?
Think about this one for a while. You have systems for accounting, making if, fixing it, shipping it, hiring…even for how to sort the mail. So, why the heck is marketing still an event. What if you began to analyze every markting function as though you needed to teach it to someone? How we answer […]

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Educate Your Referral Sources
Do you know the number one reason that business owners don’t get enough high quality referrals? Fear. That’s it. Now, on one hand you might think that I mean that some business owners are just flat afraid to ask for referrals. There is no question that there is a great amount of truth to that […]
Simplify! – Create a marketing strategy that IS the message
People tend to get things that can be boiled down to a really simple message. Buy this – get that. Hire us – Become famous. One of the most effective ways to create marketing that achieves this simple character is to come up with a marketing strategy that becomes your core marketing difference and core […]

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Best Small Business Marketing Weblog
Hey, I didn’t say so…the readers of MarketingSherpa voted the Duct Tape Marketing Weblog the best small business marketing blog. You know, I write this stuff here because I love to do it, but it is nice when others acknowledge that they get some value from it. Thanks! Read about the other winners. And if […]
Referrals Are A Matter Of Motivation
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off in the wrong direction. If they seek referrals at all, most small business owners head straight to their cleints. Now, your existing clients can be a good source of referrals. And when you think […]
Women Entrepreneurs Just Crack Me Up
Hey, I live with 5 women so I don’t wade into this swamp casually. The deal is that no matter how my liberated self tries to convince me that men and women business owners are the same and can be treated the same…the evidence before me is more obvious than a lipstick scrawl on the […]
So Many Toolbars, So Little Browser Room
I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your surfing and these days almost every other website is offering them. For instance the Google toolbar allows you to view the Google assinged PageRank for a site you are visiting and the Alexa […]

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