Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Creating Niche Web Sites To Help Tell Your Story
Every business needs a web site. That’s no longer a debate. I contend, however, that every business really needs at least two web sites. You should have one to tell about your company and your services and one that focuses strictly on providing great content about some aspect of your industry. Think in terms of […]
How To Use A Blog For Business
It was bound to happen. I started another blog. Blogs have becomes such powerful tools for the small business owner that I decided to start another blog dedicated solely to subject of business blogging. I call this one Blogging Business This blog is not about the over hyped “How to make a fortune” with a […]
Marketing Means You Need To Say You’re Sorry
Want a quick way to ramp up business this month? Take a good hard look at your client list and target two groups of clients. Ones that you no longer do business with and ones that you know you could do more with than you currently are. Then contact every member of both of these […]

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Say Goodbye to MapQuest
I love using the mapping websites out there to help find stuff and I have used both Mapquest and Yahoo maps for many things but. . .Google just quietly launched Google Map search and, in typical Google fashion, it’s a winner. Verging closer and closer to becoming the local directory, Google has combined search, mapping […]
Are You Having Significant Conversations?
So often we rush through client meetings aimed solely on getting the order or getting through the agenda. What we can miss with this approach is the opportunity to bring real value or real change. I suggest that at some point in a client relationship you should be brave enough to ask your clients what […]

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Arm Your Referral Program With Testimonials
I�ve stumbled across yet another way to use testimonials. If you, like many business owners, find the glowing, check in hand, look what I made last week type of testimonials a turn-off, then ignore the approach but understand the power of the tool. Get testimonials from happy clients, but get ones that support your core […]
My IPOD Marketing Lesson
I know that way too much has been written about the already Iconic IPOD, but I finally broke down a got my wife one for her birthday and I now have a glimpse at what all the fuss is about. (In case you’re thinking, like my kids, that buying it for my wife was just […]
How To Get Started Blogging
About once a week I get an email from someone who wants to know how they should get started blogging. I used to launch into a discussion about software and various options for hosting and driving traffic, but lately I’ve come to the conclusion that you get started blogging like you get started doing a […]
Marketing With RSS Free Teleseminar
I am hosting part two of my 7 session teleseminars on Local Online Marketing topics. Be sure to sign-up for next week’s session on RSS. Session #2 – Wednesday, Feb 23rd – Noon Central Time (GMT -6) How to deliver your marketing message directly to your customer’s computer desktop – The basics of marketing with […]

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