Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Google AdSense – New Feature
A while back Google allowed AdSense advertisers the ability to set up what they called channels. This let you track AdSense clickthroughs and the like to specific pages. Cool feature – Trouble was you had to go back to each of those pages and insert some new code. Not the end of the world but […]
Best Blog Directory and RSS Submission Sites
Want to get more readers for your blog? Visit Robin Good’s comprehensive list of Blog Directories and RSS Submission Sites As is becoming more and more obvious, blogs are forcing a bit of a shift away from the major search engines. Oh, you still need to do your work there too, but your weblog will […]
Put Your Hands Up and Back Away From the Ebook
Look, you don’t need another fix it quick ebook from an ”Internet Marketing Guru” who has done nothing is his life but figure out how to sell you on the next hot thing. Sure, you’re tempted to buy that book that will show you how RSS and Syndication is the next marketing wave. The Internet […]

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Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques. Heck, some of the greatest business innovations came about when someone took something that worked in one industry and found a way to apply it to a new industry. One of the coolest things about […]
The Purpose Driven Business
I’d like to start this post off with a question. What’s the purpose of a business? Or, perhaps more specifically, what’s the purpose of your business? Do you ever think about that throughout the course of the day? Or, does it only haunt you at night or when you are trying to clear a jam […]

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Valuable Content Just Needs A Package
Here’s a quick little tip that may help some small business owners harness the whole content thing. Okay, some background first. Most know that I talk endlessly about the idea of providing (most of the time free) content about some really valuable stuff to your prospects to help cut through the clutter and prove yourself […]
A Testimonial Machine In the Making
Everybody knows that a good testimonial comment and endorsement from a client can be a fundamental marketing tool. . .but, everybody knows how hard it is to get a client to stop and write one – no matter how well intentioned they are. Here’s a little tool that will help you acquire some very powerful […]
Blogging has tipped
In Malcolm Gladwell’s now famous book, he refers to a phenomenon known as tipping – thus the title, The Tipping Point. He goes on to present some very well documented events that can lead one to understand the precise moment something tipped or became a success, trend, plaque, or simply met with general acceptance. Bob […]
Nobody wants what you sell
Small business owner get caught up in producing the greatest thing, latest innovation, newest twist, and then focus all of their marketing attention of shoving that thing down everyone’s throat. But, they gotta want this, they really need this. Here’s a big tip for anyone who’s caught in trying to sell the product or service […]

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