Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Use Google AdWords For Marketing Research
Do you want to know how to obtain the fastest, cheapest, most reliable marketing research on the planet? Google AdWords. Most people know you can sell your wares with AdWords, but I have used it very effectively to get information as well. I simply place ads for keyword or concepts I want to know more […]
Package Your Knowledge
One of the greatest opportunities open to the small business owner is duplication. Look, you’re an expert a something right, I mean, people pay you for your knowledge, skill, advice, or ability to listen to and solve their problems. But…there’s only so much of you to go around right. Wrong…you, or at least that part […]
Customers As Community – The small business user group
One of the greatest ways to generate referrals and repeat customers is to build a community within your customers. In some ways they should already have much in common – they fit your tight target market and they value what you have to offer. Bringing them together in some fashion can really ramp-up the feeling […]

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[tsg] Question 1 – What's the purpose of a business?
Tom Ehrenfeld’s answer John Jantsch – I would like to think, I’ve always tried to think, that the purpose of a business is to give the owner of that business and the folks that work at that business more life, more freedom…boy am I naive.
[tsg] Question 2 – Where is the best place to really look for your calling?
Tom Ehrenfeld’s answer John Jantsch– For me, and I didn’t discover this for a long time, I found my calling in the things I loved to do most as a kid. When I really look back at what I enjoyed most in school and as hobbies, it’s basically the stuff I enjoy doing today – […]

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[tsg] 3 – What's the most important indicator of a successful business?
Tom Ehrenfeld’s answer John Jantsch – That’s such a tough one for me because I’m not a number guy. Sell enough each day and the rest takes care of itself. I know that’s crazy but I also know from working with small business owners that the real indicator that matters most is usually buried deeply […]
[tsg] 4 – How Can You Learn To Make Money In A Business?
Tom Ehrenfeld’s answer John Jantsch – I think this is one that people either get or they don’t get. That’s why some are better at it. Oh, I know you can learn this one too. My advice…give if you want to receive. It’s such a corny notion at times but I have found over and […]
[tsg] 5 – How can you best turn your customers into a community?
Tom Ehrenfeld’s answer John Jantsch This is such an important marketing idea and few businesses get it fully. (me too) Some of the greatest community building I have experienced is when I get my clients together somehow…either by way of referral networking or even in pure social settings.
[tsg] 6 – In the grand scheme of things, what's the role of marketing
Tom Ehrenfeld’s answer John Jantsch I love Tom’s answer…I’m just going to shut-up and listen!

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