Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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What is the best way to motivate referral sources
One of the best ways to find out what would motivate a referral source to cough up a great referral is also one of the best ways to find out almost anything about your targeted market. Ask them! You know it’s so funny how often small business owners will make sweeping marketing decisions based on […]
This Week on Duct Tape Radio
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at This week I will be interviewing: Michael Gerber – author of the popular E-Myth series of books Michelle Miller – WonderBranding and author of The Natural Advantages of Women. Should […]
Your Marketing Calendar A marketing to do list
One of the simplest, yet most effective marketing tips I can give you is to urge you to create a marketing calendar. Committing your intended actions to paper creates some sort of magical pull that forces you to complete the task. Much like a ”to do” list, a marketing calendar can be a simple list […]

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This Week On Duct Tape Radio
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at This week I will be interviewing: Laura Ries – co-author of The 22 Imutable Laws of Branding – We will discuss what it takes for a small business to build […]
E-Book Review: Referral Flood :: Dana's Blog
Dana VanDen Heuvel over at Dana’s Blog posted a very powerful review of my referral marketing program, Referral Flood. In fact, he did such a great job I might just tell you to go read the post. He breaks the book apart from his perspective and gives some pretty insightful advice on the subject of […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Is Your Business Card A Wimp
One of the most important measurements of advertising is something called impressions. Simply put, it means how many times the ad was seen. For the small business owner the one promotional tool that often receives the most impressions is the lowly business card. Now, I know you might not think about the business card as […]
Feed the Beast
I noticed that my site logs are showing tons of visits from those of you who choose to get your Duct Tape Marketing by way of a news reader. I intend to do a little more research on this topic and dedicate a rather lengthy post on it…but for now. I have added two more […]
Duct Tape Radio Goes Live Today
I decided to take my own marketing advice again. Starting this month I have added Duct Tape Radio to my growing media empire. (Well, perhaps empire is a bit Ted Turnerish but I like saying it) Every Thursday morning at 9:00 am CST (GMT -6) I will be interviewing the top authors and small business […]
The #1 Secret of the Internet Marketing Gurus
No matter what they tell you the #1 way that marketers make money online is through joint ventures and strategic partnerships. Now, here’s the good news. It’s the #1 way that marketers offline can make more money too. No matter how savvy Internet marketers are at SEO and other traffic building tips, it’s the endorsed […]

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