Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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A Non-Profit Goes Out and Turns the Referral Tables
In my Referral Flood program one of the referral strategies that I recommend involves partnering with a charitable organization and promoting that charities’ mission as a referral strategy. Maybe something as simple as – “Buy today and we will donate 10% of the proceeds to XYZ charity.” H3O4 in Phoenix took this idea and turned […]
Know, Like, and Trust – You need them all to make the sale
Too many small business owners focus most of their attention on single event lead generation promotions. The most effective lead generation comes from the careful combination of many tactics, but I have found that no lead generation strategy is complete until it weaves the use of advertising (know), public relations (like), and referrals (trust) around […]
As a Selling Skill Listening Is Overrated
I know the overwhelming majority of sales books out there extol the virtues of listening. And, I guess there is a time and place for that, but here’s my theory. You know who makes a great client for you. You have a core message that presents your value. You can explain the benefits of doing […]

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Shopped Yourself Lately?
One the best ways to understand the experience that your clients or potential clients have with your firm is to become a client. Your goal here is to attempt to see your business as the world does. In order to do that I suggest you try this exercise first. Go visit a business that you […]
CCUCEO: Blog like you sing alone in your car
Great post today from Zane Safrit at CCUCEO. The post, titled Blog like you sing alone in your car is about writing but perhaps it could be said that it’s about a whole lot more. Good monday stuff!

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Your Business Will Take Off – I Guarantee it
One of the quickest ways to grab the attention of a prospect is to offer a strong guarantee. It doesn’t matter if you sell hard goods or offer highly technical services, you can benefit from this tactic. See, most of the time the buyer believes that they shoulder all the risk in doing business with […]
The Airplanes That Land Safely Are Boring
Everyday in America, tens of thousands of airplanes take-off and land safely, on time, and without fanfare. Once or twice a year, something goes terribly wrong and we get to read about it on the front page of every media out source in the land. Yesterday I attended an event that honored a small business […]
This week on Duct Tape Radio
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the web at This week I will be interviewing: Mark Victor Hansen – author of the popular Chicken Soup for the Soul series and the One Minute Millionaire Jeffrey Fox – author of […]
The Ultimate Referral System in 7 Steps
The following steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms. Step #1 – Create a referral target market(s) – you must […]

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