Business owners always want to know what they should pitch to media folks to generate a story. Guess what, it’s not your 5th anniversary, unless you are the first business of its kind to actually last five years.
The media loves firsts and so does the market. First to market is news!
Your job is to figure out what you’re first at and make it a core message for the media.
Firsts come in many forms. So what you if you’re not the first home remodeler in your area
Are you the first home remodeler to offer a 20 year guarantee or the first dentist to offer house calls?
Maybe you’re the first to put a couple things together. “We are the first financial planner to offer free
financial planning while we have your car detailed.”
Or maybe your first is packaging or delivery or bundling things.
The point is, with a little imagination, you can claim your first and create news. When you have news, the media can’t resist your message.
So, what are you first at?