Being First Is Often Enough For The Media

Being First Is Often Enough For The Media

Being First Is Often Enough For The Media

By John Jantsch

Business owners always want to know what they should pitch to media folks to generate a story. Guess what, it’s not your 5th anniversary, unless you are the first business of its kind to actually last five years.

The media loves firsts and so does the market. First to market is news!

Your job is to figure out what you’re first at and make it a core message for the media.

Firsts come in many forms. So what you if you’re not the first home remodeler in your area

Are you the first home remodeler to offer a 20 year guarantee or the first dentist to offer house calls?

Maybe you’re the first to put a couple things together. “We are the first financial planner to offer free
financial planning while we have your car detailed.”

Or maybe your first is packaging or delivery or bundling things.

The point is, with a little imagination, you can claim your first and create news. When you have news, the media can’t resist your message.

So, what are you first at?


How to Roll Out the Red Carpet for Your Customers
Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 Ways to Roll Out the Red Carpet for Your Customers. Think about how much time you spend trying to get […]
Why Being a Podcast Guest Is Your Secret SEO Weapon
We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot of time and effort. Fortunately, guest […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x