Be Where They Read
Find a Consultant Become a Consultant

Be Where They Read

Be Where They Read

By John Jantsch

I stumbled one day on a great target marketing/advertising research technique that I use to this date.

I was in a client’s office and I saw a pile of trade magazines that I had never heard of. The client swore that he received about 10 or so a month and most just sat there but he went on to claim that he poured over two of them the day they arrived.

From that day forward I began asking my clients what they read, where they got their information and who they trusted as resources.

It’s amazing what this information tells me about my clients, but it’s also an amazing way to get up to speed in my client’s particular industry in a real hurry.

Now, I also take this practice to another level.

Part of my initial marketing planning with a client involves interviewing some number of existing clients to try to uncover marketing opportunities. I have added my little marketing research tactic to these interviews. When I can uncover the “must read” publications – according to the actual market and not a rate card from a publisher – I can narrow my advertising and public relations scope to focus only on those publications that the market actually uses.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.