feminine values can solve our toughest problems

What If Women Ruled the World or Work

What If Women Ruled the World or Work

By John Jantsch

Marketing podcast with John Gerzema

Turns out Athena was really into math!

Turns out Athena was really into math!

Sheryl Sandberg’s runaway best seller Lean In: Women, Work, and the Will to Lead has really caused some interesting discussions and debates about women in the workplace. It’s funny to see how the divide on the book has a significant age curve – younger gen woman don’t seem to think along the Lean In lines – but I digress.

Shortly after Lean In came out another fascinating book by John Gerzema, a pioneer in the use of data to identify social change, called The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future was published and in my opinion hits more fruitful issues with regard to gender and the workplace.

Gerzema and I sat down to discuss his work on this week’s episode of the Duct Tape Marketing Podcast.

In some ways I wish the extensive research and writing of this book had been done by a woman, but the point that Gerzema is making is that it’s traits that are generally attributed to women that leaders must understand and embrace – that feminine values can solve our toughest problems and build a more prosperous future.

So, instead of “acting more like a man” to get ahead, as some suggest Sandberg is promoting, Gerzema suggests we should all “act more like the positive traits of women.” And, I for one, couldn’t agree more!

Below is a talk Gerzema delivered on his findings and implications of these findings in politics, business and social reform.


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