feminine values can solve our toughest problems

What If Women Ruled the World or Work

What If Women Ruled the World or Work

By John Jantsch

Marketing podcast with John Gerzema

Turns out Athena was really into math!

Turns out Athena was really into math!

Sheryl Sandberg’s runaway best seller Lean In: Women, Work, and the Will to Lead has really caused some interesting discussions and debates about women in the workplace. It’s funny to see how the divide on the book has a significant age curve – younger gen woman don’t seem to think along the Lean In lines – but I digress.

Shortly after Lean In came out another fascinating book by John Gerzema, a pioneer in the use of data to identify social change, called The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future was published and in my opinion hits more fruitful issues with regard to gender and the workplace.

Gerzema and I sat down to discuss his work on this week’s episode of the Duct Tape Marketing Podcast.

In some ways I wish the extensive research and writing of this book had been done by a woman, but the point that Gerzema is making is that it’s traits that are generally attributed to women that leaders must understand and embrace – that feminine values can solve our toughest problems and build a more prosperous future.

So, instead of “acting more like a man” to get ahead, as some suggest Sandberg is promoting, Gerzema suggests we should all “act more like the positive traits of women.” And, I for one, couldn’t agree more!

Below is a talk Gerzema delivered on his findings and implications of these findings in politics, business and social reform.


Podcast
Finding Success and Happiness as a Company of One
Marketing Podcast with Paul Jarvis Podcast Transcript This week, my guest on the Duct Tape Marketing podcast is Paul Jarvis. A writer and designer, Jarvis has worked with companies like Mercedes-Benz and Microsoft, sports giants like Shaquille O’Neal, and entrepreneurs like Marie Forleo. He also teaches a number of online courses; writes his weekly newsletter, […]
Podcast
Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x