Are You Right Brain Dead?

Are You Right Brain Dead?

Are You Right Brain Dead?

By John Jantsch

campingA ton of research suggests that the right half of our brain supplies the more creative aspects of our thinking. So it goes that more creative people use that side of their brain more predominately.

Creativity is an essential part of building a business, but day to day many small business owners rely so heavily on the more logical, rational, and practical that the creative can go dormant. Now, creativity isn’t so much about being artistic as it is a way of thinking or viewing what’s going on around you. I think the most creative business thinkers I know are simply naturally curious about everything they encounter.

If, as a marketer, the creative side of your thinking gets shut down you can find it difficult to create engaging blog posts, elegant customer service solutions and innovative product enhancements. In fact, their is an element of creativity in connecting with your customer’s true needs. You may not even know it’s happening to you because it’s a subtle thing like when you drive home from your office and you don’t even remember actually driving.

I have a few things that I make sure I do every now and then in an effort to keep my creative side in shape and contributing as much as possible. (I wonder if true right brain thinkers do anything to be more boring?)

My top 10 creative kick starters:
1 Go camping – the bank of stream is a creative haven
2 Stop, close my eyes and feel nothing but my breath
3 Go into a business I’ve never entered and use all my senses
4 Listen to Nirvana (mostly the live acoustic stuff)
5 Run – I can’t tell you how many blog posts I’ve written this way
6 Get olfactory – smells, odd and pungent stir something
7 Hang out in a public library
8 Read Emerson or Angelou
9 Watch cartoons (bonus: watch with 6 yr old)
10 Play my honey blond Guild D-35 – I don’t do that enough!

I would love to hear what you do to get more creative.

Reblog this post [with Zemanta]

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Building a Marketing System in 7 Steps
The Duct Tape Marketing philosophy is that marketing is a system. It’s not a series of tactics you approach willy-nilly. It’s not a blog post here, a podcast episode there, a social media ad once in a while. The kind of marketing that gets real results is driven by strategy and is constantly refined. Today, […]
Small Business Marketing Insights for 2020
Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020. While there have been some big trends in the world of marketing—things like AI—getting a lot of buzz, I’m […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system