Today I’m presenting at BlogWorld Expo in New York (#BWENY) on the topic of mobile marketing with Navin Ganeshan of Network Solutions. (I’ll share my notes on the talk tomorrow.)

But here’s the thing – there’s really no such thing as mobile marketing. For that last few years I’ve been saying the same thing about social media marketing – really no such thing.

Marketing is marketing and job #1 for marketers the last few years has been adapting their marketing in a world that’s embraced social behavior.

I wrote my annual predictions for the year column for OPENForum and predicted that this year mobile would finally land – okay, not much of a stretch on predictions, but we are squarely in it and small business folks need to jump on board – but here’s the deal, here’s how to start thinking about it so that it makes sense.

There’s really no such thing as mobile marketing, it’s simply a matter of adapting your marketing to a world that’s gone mobile.