Ads or Articles – It’s a matter of trust
Find a Consultant Become a Consultant

Ads or Articles – It’s a matter of trust

Ads or Articles – It’s a matter of trust

By John Jantsch

Many times when someone sees what he or she believe
Is advertising, the radar screen goes up. Immediately,
a bit of mistrust comes into play.

When they read an article that speaks about the very
same subject, oftentimes, they begin to develop a bond
of trust with the expert who authored the piece.

In some cases there is very little difference in the
actual content, but in the eyes of the reader, the
difference is quite large.

Writing articles and submitting them to relevant
publications and websites is one of the best long-term
marketing strategies you can adopt – online or offline.

The reason I say long-term is because you need to
stay at it for a while and be consistent. Once you do,
you will find that prospects will begin to contact you
with a different appreciation for what you have to
offer and website traffic will begin to flow independent
of any keyword search terms.

Jim Edwards is one of the best promoters of this
strategy and is a “practice what you preach” kind of
guy. He has created an entire library of products and I
heartily recommend that you check out Turn Words
Into Traffic

Turn Words Into Traffic will give you all the tools
you need to properly implement an article expert
strategy either online of off.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

7 Ways to PR your Personal Brand on a Budget
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
Here’s a question – is your PR working?
As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. I’m making sense, aren’t I? The thing is, it’s all well and good saying it […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.