Add Value Before Discounts

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Giving in to the temptation to simply discount products and services in competitive environments can erode your profit and ultimately your brand.

I say look for ways to add value to your products and services before you ever consider lowering your prices. I’ve written more on this, including some examples at my home on the AMEX OpenForum blog.


AMEX, AMEX OpenForum, OPENForum

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