A Referral Example from Southwest Airlines
Find a Consultant Become a Consultant

A Referral Example from Southwest Airlines

A Referral Example from Southwest Airlines

By John Jantsch

I’m a big Southwest Airlines fan and customer enough to get all of their promotional materials, so I was pleased to see this fine referral offer example hit my mailbox. (I currently have 49 drink tickets too – should I drink more of fly less?)

I’ve written extensively about the need to create referral offers that get people into the game playing motivation. These offers are often most effective with people inclined to refer anyway, but the right message can get them very motivated.

The offer from Southwest is one of the classic approaches that I cover in The Referral Engine.


Click to enlarge

The offer is highly personalized and gives me a set of tools that can help me earn a free flight if I introduce four friends to the Southwest Rapid Rewards Visa. I’m not so sure that offer is that great, but what I loved is the four referral cards attached that make it super easy for me to put something in a friend’s hand.


Click to enlarge


Click to enlarge

One of the keys to generating more referrals is to make it easy to refer you. By creating mailings like this that can be sent out quarterly if you like, you can keep your referral campaigns top of mind. When you create a set of rules and a game message (get a 100% refund, earn a free flight, get a carpenter for a day), and them equip your referral sources with the tools to win the game, watch out!

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


2 Out-Of-The-Box Ways To Generate Referrals
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up […]
Is Personality a Strategy?
When I originally started this post the title was going to be – Is Culture a Strategy, but I amended it to personality because, while what I am talking about here is commonly referred to as company culture, I think the word personality is more fitting for the typical small business. Most small businesses I […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.