A Mobile Marketing Primer

A Mobile Marketing Primer

A Mobile Marketing Primer

By John Jantsch

Mobile Marketing HandbookThe mobile marketing frontier is moving ever closer to a marketing reality for even the smallest of businesses.

Marketing via text (SMS), location aware marketing, and getting your website in shape for mobile viewers are no longer areas to be ignored for a future day.

I visited with Kim Dushinski, author of The Mobile Marketing Handbook and MobileMarketingProfits.com to discuss what small business owners need to know now about mobile marketing on a recent episode of the Duct Tape Marketing podcast.

Text Message Campaigns – We focused on effective ways to create text message campaigns, the services you need to make your campaigns work.

Web friendly websites – Making your site more mobile user friendly is a big part of the mobile marketing strategy and tools exist that make it very easy to create simple, mobile browser versions of blogs and websites.

Location awareness – The fact that the phones are shipping with GPS capabilities makes it more important than ever that your business is listed and featured in the local search directories, such as Google Maps.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x