A Branded Out of Office Note

A Branded Out of Office Note

A Branded Out of Office Note

By John Jantsch

Most of the time branding comes down to paying attention to the littlest details and putting them into the littlest things – like your voice mail message, fax cover sheet and even your automated out of office email reply.

Andy Sernovitz, author of Word of Mouth Marketing gets this.

In true Andy fashion, here’s his vacation reply that I received recently. Instead of the typical fact based message this made me stop, laugh and think of Andy’s brand. It’s always the little stuff!

Without Andy’s permission (he’s camping somewhere) – I share it with you. Hope he’s ok with that, if asked just tell him you sent him an email and this is the response you got.

I’m off on vacation from Aug. 13-24.
No, really, I am. For real.

I’ll be camping somewhere, with minimal access to phone and email. If it’s an emergency or urgent new business, please send an email and I’ll call you from a Starbucks.

Actually, they recently installed a Starbucks in the trunk of my car, because having a store every 80 yards just wasn’t enough.

Other options:
1. Take a vacation too.
2. Call my office #. It forwards to my cell. I’ll check messages on occasion.
3. Order a shipment from http://www.corkysbbq.com/
4. Procrastinate by writing a silly and long out of office message.
5. Find me a new assistant, hire them, then have them call me. (Seriously, I’m hiring a new team, so send resumes.)
6. Read the funniest thing ever written: http://www.candyboots.com/wwcards.html
7. Buy this album: http://www.amazon.com/Fillmore-East-Frank-Zappa-Mothers/dp/B0000009S9/

Cheers,

Andy


Everything You Need to Know About Creating Strategic Content
Marketing Podcast with Rachel Parker Podcast Transcript Content, content, content—are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for […]
How to Get the World Talking About Your Brand
Marketing Podcast with Jay Baer Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books. Baer is also a highly sought-after emcee and keynote speaker, an entrepreneur and founder […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x