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Networking and Business Building at the Annual Summit

For the past few months, we’ve been planning our Duct Tape Marketing Consultant Network’s Annual Summit. Now, I love event planning so this was a fun project, but I don’t think I realized the impact and importance of this event until last week when we had around 60 people on a bus driving through the […]

Must-Use Lead Conversion Tactics for Video Marketing

On SnapChat the other day, one of the live feeds featured was “Farm Life.” Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. It’s free to upload a photo or video to […]

7 Steps to Optimize Your Blog Posts Like a Pro

I’m a content manager; my background is in public relations with a little bit of marketing strategy and graphic design. I’m sitting here thinking, “What do I know about online optimization!?” I’m not a web design guru; I’m no software engineer or web developer. And then it occurs to me, if I can get the […]

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Quick Fixes to Polish Your Online Presence

You want to go to dinner, but your regular pizza place is packed. You turn to Google. You want to order flowers for your mom for Mother’s day. You turn to Google. You have a new candidate coming in to interview this afternoon. You turn to Google. You heard someone say that they recommend an […]

How to Choose the Right Content Platform

Why do we need so many content platforms? Sometimes it feels like we are drowning in our Twitter feed and don’t have time to read through all of our Feedly blogs. We are in information overload, and it’s not slowing down. Social media, emails, blogs, websites, advertisements, radio, television, are all coming at us with […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

The Most Excellent Qualities of Shareable Content

Today’s post is by Duct Tape Marketing’s Kala Linck – Enjoy! You posted a picture of your new shoes on Facebook, and now the whole world is debating whether they are pink and green or red and yellow. 50 thousand shares, and umpteen million interactions. People are going to your Facebook page; most are even […]

6 Ways to Develop Repeat Customers

Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. The Marketing Hourglass refers to the entire customer journey, from when they first hear about your brand, to when they decide to purchase from your brand, to when they become a loyal […]

Questions to Ask Yourself Before Defining Your Marketing Strategy

Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! It’s February already! That means another year of customers, products, and sales. What are you doing to reach your customers, promote your products and improve sales? Did you set goals for the upcoming year? How are you going […]