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How to Thoroughly Spy On Your Competition

Okay, maybe spy is a little strong but experience tells me that most small businesses don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor […]

Transcript of How to Edge Out Your Competition by Being Uncopyable

Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then like within a week, somebody copies it. That’s a problem, isn’t it? What you need […]

How to Edge Out Your Competition by Being Uncopyable

Marketing Podcast with Steve A. Miller Podcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to […]

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Using Convenience to Disrupt the Competition

Marketing Podcast with Shep Hyken Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. Hyken’s previous books […]

How to Make Your Competition Irrelevant

Lots of companies come to me for advice on ways to grow their businesses massively. I start off by telling most that if you have big growth objectives you better have big marketing vision. You can grow 10% by adding some features, doing a better job with SEO or mining social networks for potential leads, […]

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7 Competition Crushing Value Propositions

One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it’s doing what you’re doing. Until you can firmly offer a solid reason for why you should buy from or hire us over everyone else, you’ll compete on price. As you develop […]

Stop Trying To Be Better Than the Competition

And start figuring out how you can be different than your competition. So many business owners or would be start-ups sit around this time of year trying to figure out how they can be better than the competition – better product, better service, better features, and, the real killer, better price. Heck, some even strive […]

Your Real Competition Is Perception

When it comes to true competitors most small businesses don’t really have any. I suspect you don’t spend much time hanging around waiting for your prospects to compare bids. (If you do, that’s another issue.) Here’s my belief. I don’t think that any two businesses, regardless of the products or services they offer, are the […]

Consultant Feature

Menu Find a Consultant People join the Consultant Networkfor the marketing processes, but they stay for the people.The Network wouldn’t be what it is today, if it weren’t for the people in it – meet the some of the faces of our members below. Let’s talk About the networkWe bring together over 130 people from all over the […]