5 Ways to Get More Abundant in 2007
Here are 5 new habits you must “get” in the coming year if you intend to replace your current marketing blueprint with an abundant marketing blueprint.
Get Uncomfortable! – Your wealth, your marketing success, will correspond directly with the size of your marketing mindset. Get in front of an audience and speak, write for an industry publication, start blogging, network with prospects, write personal thank you notes. You can’t grow unless you are uncomfortable. Write a book. Start a radio show. Create a podcast. You are so much bigger than you are allowing yourself to be. Reach.
Get and Give New Skills – Read everything about marketing you put your hands on. (Perhaps starting with Duct Tape Marketing!) Read your direct mail, watch infomercials, read magazines that cover marketing and “this is a big one” look for ways to teach others how to market and promote their businesses. Become known in your industry for your marketing expertise and show others how to do it – how to get the marketing mindset.
Get Bigger Ideas – Tear your products and services apart. Look for ways to approach an industry problem like know one else can or will. Your ideas don’t have to really be that big as long as they are world altering. Come up with one idea this year that makes someone say you are nuts – and then go do it.
Get Value – No matter what you offer, it can be better. Heap more and more on your products and services, give stuff that no one expected you to give. Add services over and above what was agreed upon. Makes people talk about how incredible you are.
Get What You’re Worth – If you do the above, you can do this. Raise your prices. Choose to work with fewer clients at much higher rates. Sell based on value, not on time. And, refuse to work with clients that don’t fully appreciate the value you have to offer. You can make more space in your head to serve your clients when you don’t have clients that bring you down.