The Ultimate Small Business Marketing System

Duct Tape Marketing – The Ultimate Small Business Marketing System Revealed

A 12 session marketing teleseminar journey with one of America's most noted small business marketing experts John Jantsch

Course #1 – Get On The Right Path - Enroll in the entire 3 Session course for $199 - Enroll Today for all 3 1 hour sessions in Course 1

All Sessions are held on Wednesdays at Noon Central
(10 Pacific, 11 Mountain, 1 Eastern, GMT-5/GMT-6 after Oct. 30th)

Each course is provided in 3 separate lessons, however, there is a great deal of integration between each lesson. Each participant receives a 1 hour live teleseminar, audio recording and transcript of the teleseminar.

9/28 – Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.

Learn how to narrow your focus
Discover the value of niches
Create the picture of your ideal client
Develop a system for collecting information about your clients
Each participant receives a 1 hour live teleseminar, audio recording and transcript of the teleseminar.

10/05 – Differentiate and Dominate with a Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson

Find ways to increase your appeal with your market
Develop a system to discover your core message and receive ongoing feedback from clients
Create the message that shapes your marketing
Learn the best way to present your company and your story
Each participant receives a 1 hour live teleseminar, audio recording and transcript of the teleseminar

10/12 – Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.

Audit your existing brand elements and bring them in line with your core message
Create ways to make all of your products and service more memorable and more valuable
Develop an introductory offer that makes you the provider of choice
Discover ways to package your products as services and services as products
Each participant receives a 1 hour live teleseminar, audio recording and transcript of the teleseminar.

Course #1 – Get On The Right Path - Enroll in the entire 3 session course for $199 - Save 20% over individual Course Enrollment. - Enroll Today for all 3 sessions

Course #2 – Teach Your Market Well - Get Details
11/02 – A Marketing Kit That Speaks To Each Prospect
11/09 – Tell Them A Story and Win Them Forever
11/16 – Web Content – What Works, What Stinks

Course #3– Open the Lead Generation Flood Gates - Get Details
12/07 – Advertising That Creates Instant Action
12/14 – Powerful Public Relations or Earned Media Attention
12/21 – Referral Marketing Is The Most Profitable Kind

Course #4 – Harness the Internet - Get Details
01/11 – Website Traffic From Around the World and Around the Block
01/18 – Blogging for Traffic and Business
01/25 – Email, Ezines and Other Online Tools

All Sessions are held on Wednesdays at Noon Central
(10 Pacific, 11 Mountain, 1 Eastern, GMT-5/GMT-6 after Oct. 30th)

Participants in each session also receive an audio recording and transcript of the actual session. By the end of all 12 sessions this collection of audio files and transcripts will be a virtual encyclopedia of small business marketing knowledge.

So, who should attend these sessions? . . . you should attend:

If you are just starting your business
If you want to take your business to the next level
If you can’t seem to get your marketing unstuck
If you fear your competition is zooming past you
If you know you want more sales but your company doesn’t get it
If you want to work less and get more
If you want to crack the marketing code
If you ever wondered why nobody talks about marketing as a system
If you simply know that your business could do better
If you’re convinced that marketing is a mystery

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